"Beyond The Scene" BTS
- Kpop JAM
- Jul 18, 2017
- 1 min read
BTS also known as the following (Bangtan Boys, Bulletproof Boy Scouts, Bangtan Sonyeondan). Have added a new addition to their acronym (BTS) naming it "Beyond The Scene." It has been said that the working with a top Korean design firm for about one year also an addition of 1 year worth of research was conducted to create the perfect logo.

The new identity for their brands will be featured on official goods, online content platforms, albums, fan-related merchandise, and more. However, in Korean they will still be notified as 방탄소년단 or Bangtan Sonyeondan.The meaning behind the new branding name is BTS protecting youth from prejudice. Therefore, they will be moving forward, chasing their dreams instead of settling for an unwanted reality. The designing language displays ARMY meeting BTS at the doors.
Comments